"It's a very hard drug": when the cult of performance on social media leads to absurd practices
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"Record-chasing," this obsession with pushing oneself further, with showing that one can always do more, has developed via the social network Strava. Mathilde Pannet / Hans Lucas
Sports communities on social media often sacrifice themselves to the cult of performance. They compare themselves, challenge each other, show off, and sometimes… cheat and lie. The pressure to achieve results can even lead to a loss of enjoyment.
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Sport in the age of social media
“At first, it’s mostly the pride of an accomplishment!” Marion, an amateur marathon runner, succumbed to the temptation of posting her performances on social media. After her first Rome marathon in 2022, the young professional treated herself to the luxury of sharing her personal best time of 3 hours, 47 minutes, and 23 seconds, to illustrate the effort she had put in during several months of preparation. “My post was well-received; I received a lot of encouragement from loved ones, kind messages of congratulations, so naturally, I got caught up in it.”
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